NAICS Code
541910Marketing Research and Public Opinion Polling
Total tracked spending: $1.1B
Spending Trend
$170.9MFY2020
$157.8MFY2021
$169.5MFY2022
$246.3MFY2023
$181.6MFY2024
$125.9MFY2025
$41.4MFY2026
Top Contractors
| Company | Obligations | Contracts | Share |
|---|---|---|---|
| NATIONAL OPINION RESEARCH CENTER | $302.4M | 33 | 27.7% |
| THE DISTRICT COMMUNICATIONS GROUP LLC | $253.2M | 216 | 23.2% |
| PORTER NOVELLI PUBLIC SERVICES INC. | $122.7M | 38 | 11.2% |
| TELAFORCE LLC | $105.0M | 3 | 9.6% |
| RESEARCH TRIANGLE INSTITUTE | $86.2M | 21 | 7.9% |
| COMMUNICATEHEALTH INC | $84.0M | 48 | 7.7% |
| FORS MARSH GROUP LLC | $78.8M | 171 | 7.2% |
| IGNITED LLC | $71.7M | 35 | 6.6% |
| IPSOS PUBLIC AFFAIRS, LLC | $66.4M | 50 | 6.1% |
| L&M POLICY RESEARCH, LLC | $56.2M | 22 | 5.1% |
| BOOZ ALLEN HAMILTON INC | $43.1M | 7 | 3.9% |
| KLD ASSOCIATES INC | $35.3M | 4 | 3.2% |
| CIC RESEARCH, INC. | $34.3M | 10 | 3.1% |
| DATA RECOGNITION CORPORATION | $33.3M | 53 | 3.0% |
| BRUNET-GARCIA ADVERTISING LLC | $32.5M | 19 | 3.0% |
| MISCELLANEOUS FOREIGN AWARDEES | $29.4M | 412 | 2.7% |
| WESTAT, INC. | $27.8M | 17 | 2.5% |
| ALAN S. NEWMAN ASSOCIATES, INC. | $27.3M | 20 | 2.5% |
| GALLUP, INC. | $27.0M | 57 | 2.5% |
| DANIEL J EDELMAN INC | $24.2M | 36 | 2.2% |
| DIX-GRA, INC. | $23.7M | 3 | 2.2% |
| AMERICAN DIRECTIONS RESEARCH GROUP INC. | $19.2M | 3 | 1.8% |
| NIELSEN CONSUMER LLC | $19.0M | 12 | 1.7% |
| GRITTER - FRANCONA, INC | $18.9M | 3 | 1.7% |
| KGB MEDIA, LLC | $17.5M | 10 | 1.6% |
Top Agencies
| Agency | Obligations | Contracts |
|---|---|---|
| Department of Health and Human Services | $791.5M | 345 |
| Department of Veterans Affairs | $263.1M | 117 |
| Department of Transportation | $137.9M | 124 |
| Department of Homeland Security | $134.2M | 56 |
| Department of Labor | $123.7M | 19 |
| Department of State | $114.5M | 756 |
| Department of Commerce | $90.4M | 163 |
| Department of Defense | $58.8M | 187 |
| Department of the Treasury | $55.4M | 119 |
| General Services Administration | $54.0M | 182 |
| Department of Agriculture | $37.1M | 60 |
| Department of Justice | $29.9M | 15 |
| U.S. Agency for Global Media | $19.1M | 183 |
| Federal Communications Commission | $18.7M | 12 |
| Securities and Exchange Commission | $18.2M | 3 |