Product Service Code
R701SUPPORT- MANAGEMENT: ADVERTISING
Total tracked spending: $7.9B
Spending Trend
$1.3BFY2020
$2.0BFY2021
$1.4BFY2022
$1.2BFY2023
$990.4MFY2024
$951.7MFY2025
$3.0MFY2026
Top Contractors
| Company | Obligations | Contracts | Share |
|---|---|---|---|
| DDB CHICAGO INC. | $2.2B | 55 | 28.5% |
| YOUNG & RUBICAM LLC | $1.2B | 281 | 15.7% |
| FORS MARSH GROUP LLC | $1.1B | 30 | 14.5% |
| GSD&M LLC | $1.0B | 98 | 13.1% |
| MCCANN-ERICKSON USA, INC. | $942.8M | 224 | 12.0% |
| WUNDERMAN THOMPSON LLC | $824.7M | 8 | 10.5% |
| PERATON INC. | $603.3M | 1 | 7.7% |
| STRATACOMM, LLC | $391.9M | 19 | 5.0% |
| MULLENLOWE US INC | $344.5M | 55 | 4.4% |
| CROSBY MARKETING COMMUNICATIONS INC. | $175.5M | 79 | 2.2% |
| APTIVE RESOURCES LLC | $156.7M | 36 | 2.0% |
| SAFE AMERICA MEDIA LLC | $142.8M | 4 | 1.8% |
| YES& FEDERAL, LLC | $134.9M | 55 | 1.7% |
| IQ SOLUTIONS, INC. | $129.1M | 39 | 1.6% |
| MARCOM GROUP, INC | $125.4M | 8 | 1.6% |
| PALLADIAN PARTNERS, INC. | $123.8M | 27 | 1.6% |
| LEMPUGH INC | $118.2M | 29 | 1.5% |
| THE DISTRICT COMMUNICATIONS GROUP LLC | $74.3M | 32 | 0.9% |
| PEOPLE WHO THINK, L.L.C. | $68.1M | 5 | 0.9% |
| JACOB'S EYE, LLC | $62.7M | 5 | 0.8% |
| THE ADVERTISING COUNCIL INC | $62.6M | 19 | 0.8% |
| IGNITED LLC | $50.5M | 20 | 0.6% |
| PLOWSHARE GROUP, INC | $50.0M | 1 | 0.6% |
| TRUE NORTH COMMUNICATIONS INC | $47.0M | 3 | 0.6% |
| PORTER NOVELLI PUBLIC SERVICES INC. | $45.9M | 7 | 0.6% |
Top Agencies
| Agency | Obligations | Contracts |
|---|---|---|
| Department of Defense | $6.5B | 1504 |
| Department of Health and Human Services | $1.7B | 306 |
| Department of Homeland Security | $773.1M | 205 |
| General Services Administration | $728.6M | 311 |
| Department of Commerce | $602.4M | 132 |
| Department of Transportation | $468.8M | 69 |
| Department of Veterans Affairs | $148.8M | 202 |
| Social Security Administration | $135.6M | 30 |
| Department of Justice | $100.6M | 171 |
| Department of State | $47.9M | 341 |
| Department of Agriculture | $40.8M | 114 |
| Small Business Administration | $37.8M | 13 |
| Peace Corps | $36.8M | 30 |
| Department of the Treasury | $31.1M | 75 |
| Department of Labor | $22.7M | 6 |
Top NAICS Categories
| Code | Description | Obligations | Contracts |
|---|---|---|---|
| 541810 | ADVERTISING AGENCIES | $8.0B | 1684 |
| 511199 | ALL OTHER PUBLISHERS | $1.4B | 130 |
| 541330 | ENGINEERING SERVICES | $668.2M | 22 |
| 541613 | MARKETING CONSULTING SERVICES | $507.3M | 256 |
| 541820 | PUBLIC RELATIONS AGENCIES | $317.9M | 178 |
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $210.8M | 117 |
| 541611 | ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES | $121.3M | 91 |
| 541890 | OTHER SERVICES RELATED TO ADVERTISING | $57.4M | 226 |
| 541511 | CUSTOM COMPUTER PROGRAMMING SERVICES | $19.1M | 65 |
| 541512 | COMPUTER SYSTEMS DESIGN SERVICES | $13.3M | 3 |